71% urban millennials opted for fad diets during pandemic, says survey

Involved about weight achieve, over 70 per cent of city millennials leaned in direction of “fad diets” — together with keto, intermittent fasting, and weekly detox plan — in the course of the Covid-19 pandemic, in line with a survey launched on Friday.

The survey titled “Altering life and dietary habits of City Indian shoppers put up Covid-19” coated 1,000 respondents throughout the 4 metro cities of Delhi, Mumbai, Bangalore, and Kolkata.

“It outlined that weight watchers should perceive the importance of getting meals on time and consuming nutrient-rich breakfast. Additional, it discovered that 71 per cent of city millennials leaned in direction of the recognition of fad diets to keep up weight,” learn the findings of survey.

The survey was performed collectively by London-based market analysis firm Euromonitor Worldwide and PepsiCo India between March 2020 until February 2021.

Whereas “elevated consumption of fruits, greens, and complete grains together with oats” emerged as one of many key traits in the course of the pandemic, over 40 per cent of its respondents have been discovered to “skip breakfast”, stated the report monitoring a altering dietary sample, notably amongst city millennials.

Over 30 per cent favor consuming oats for breakfast as a “major dish” for its dietary worth, digestibility and weight administration qualities, it famous.

“Forty-four per cent of city millennials skipped breakfast and delayed meals resulting from elevated family chores and late begin to the day. Males skip breakfast extra usually than girls,” it added.

Additional, in line with the report, with immunity rising as one of many high issues among the many city millennials, practically “60 per cent” of them admitted of beginning doing “yoga and strolling/working” in the course of the Covid-19 pandemic for his or her bodily and psychological wellness.

“Well-liked fad diets are supporting this behaviour of skipping breakfast. Nonetheless, Covid-19 has caused some constructive dietary modifications as properly among the many youthful group, with elevated consumption of fruits, salads, and oats, and improved the willingness to search for more healthy alternate options whereas buying”, stated Vidhi Sharma, guide, Euromonitor Worldwide.

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