1% urban millennials opted for fad diets during pandemic

Involved about weight acquire, over 70 per cent of city millennials leaned in the direction of “fad diets” — together with keto, intermittent fasting, and weekly detox plan — in the course of the COVID-19 pandemic, in keeping with a survey launched on Friday.

The survey titled “Altering existence and dietary habits of City Indian customers submit COVID-19” coated 1,000 respondents throughout the 4 metro cities of Delhi, Mumbai, Bangalore, and Kolkata.

“It outlined that weight watchers should perceive the importance of getting meals on time and consuming nutrient-rich breakfast. Additional, it discovered that 71 per cent of city millennials leaned in the direction of the recognition of fad diets to take care of weight,” learn the findings of survey.

The survey was carried out collectively by London-based market analysis firm Euromonitor Worldwide and PepsiCo India between March 2020 until February 2021. Whereas “elevated consumption of fruits, greens, and complete grains together with oats” emerged as one of many key tendencies in the course of the pandemic, over 40 per cent of its respondents had been discovered to “skip breakfast”, stated the report monitoring a altering dietary sample, notably amongst city millennials.

Over 30 p.c desire consuming oats for breakfast as a “primary dish” for its dietary worth, digestibility and weight administration qualities, it famous. “Forty 4 per cent of city millennials skipped breakfast and delayed meals because of elevated family chores and late begin to the day. Males skip breakfast extra typically than ladies,” it added.

Additional, in keeping with the report, with immunity rising as one of many high issues among the many city millennials, almost “60 per cent” of them admitted of beginning doing “yoga and strolling/operating” in the course of the COVID-19 pandemic for his or her bodily and psychological wellness.

“In style fad diets are supporting this behaviour of skipping breakfast. Nevertheless, COVID-19 has caused some constructive dietary adjustments as nicely among the many youthful group, with elevated consumption of fruits, salads, and oats, and improved the willingness to search for more healthy alternate options whereas purchasing”, stated Vidhi Sharma, guide, Euromonitor Worldwide.