71 per cent urban millennials opted for fad diets during pandemic, says survey

Involved about weight achieve, over 70 per cent of city millennials leaned in the direction of ”fad diets” — together with keto, intermittent fasting, and weekly detox plan — throughout the COVID-19 pandemic, based on a survey launched on Friday.

The survey titled ”Altering life and dietary habits of Urban Indian customers put up COVID-19” coated 1,000 respondents throughout the 4 metro cities of Delhi, Mumbai, Bangalore, and Kolkata.

”It outlined that weight watchers should perceive the importance of getting meals on time and consuming nutrient-rich breakfast. Additional, it discovered that 71 per cent of city millennials leaned in the direction of the recognition of fad diets to take care of weight,” learn the findings of survey.

The survey was carried out collectively by London-based market analysis firm Euromonitor International and PepsiCo India between March 2020 until February 2021.

Whereas ”elevated consumption of fruits, greens, and entire grains together with oats” emerged as one of many key developments throughout the pandemic, over 40 per cent of its respondents had been discovered to ”skip breakfast”, mentioned the report monitoring a altering dietary sample, notably amongst city millennials.

Over 30 p.c desire consuming oats for breakfast as a ”most important dish” for its dietary worth, digestibility and weight administration qualities, it famous.

”Forty 4 per cent of city millennials skipped breakfast and delayed meals on account of elevated family chores and late begin to the day. Males skip breakfast extra typically than girls,” it added.

Additional, based on the report, with immunity rising as one of many prime issues among the many city millennials, almost ”60 per cent” of them admitted of beginning doing ”yoga and strolling/operating” throughout the COVID-19 pandemic for his or her bodily and psychological wellness.

“Widespread fad diets are supporting this behaviour of skipping breakfast. Nevertheless, COVID-19 has led to some constructive dietary adjustments as nicely among the many youthful group, with elevated consumption of fruits, salads, and oats, and improved the willingness to search for more healthy alternate options whereas buying”, mentioned Vidhi Sharma, marketing consultant, Euromonitor Worldwide.

(This story has not been edited by Devdiscourse employees and is auto-generated from a syndicated feed.)