Its dietary merchandise consisting of hemp protein powder, hemp seed oil and hemp hearts, in addition to topical CBD oil skincare merchandise shall be accessible in US, Canada, Australia and the GCC area.
The medicinal merchandise are full-spectrum CBD oils containing THC, a psychoactive compound which remains to be largely unlawful in lots of international locations, so is not going to be exported.
Its hemp meals and skincare merchandise comprise CBD, a non-psychoactive compound, which makes them export-friendly.
These merchandise shall be bought on its D2C web site within the export markets, and IHO is trying to broaden into the offline retail channels there.
In India, about 90% of its enterprise comes from its on-line retailer, and 10% retailing in connoisseur shops, supermarkets, and hypermarkets. For its medicinal merchandise, the oral hashish oils are solely bought via its on-line retailer, requiring a prescription from an Ayurvedic physician. They aim ache, stress and sleep considerations.
For a corporation that solely began final 12 months, gross sales in India have jumped 20% month-on-month.
The corporate was established after a private expertise the place one of many co-founders had critical highway accident and was placed on robust opioid therapy, which trigger bodily and psychological unwanted effects. Turning to medicinal hashish, the restoration course of started and the weaning off opioids was attainable.
“We work with numerous authorities stakeholders to make hemp and hashish readily accessible for sufferers in India,” Rohit Kamath, co-founder and director of IHO commented on its medicinal merchandise.
In India, hemp and hashish is regulated by the AYUSH ministry.
Its hemp meals are made with hemp seeds, whereas its medicinal merchandise are made with hemp leaves.
In line with Kamath, every state in India has their very own regulation in relation to hemp leaves.
Nonetheless, the upcoming hemp seed regulations appears set to create the potential for extra meals and beverage merchandise utilizing hemp seeds. The laws are anticipated to be finalised this 12 months.
For IHO, it’s trying to broaden the hemp meals portfolio Within the hemp meals house, with merchandise like hemp peanut butter, hemp protein bars, hemp cereals and hemp milk.
In line with Kamath, additionally it is engaged on new ayurvedic formulations which use hemp and hashish together with numerous adaptogenic herbs from India resembling ashwagandha.
As well as, IHO can be increasing into the non-public care vary with soaps, shampoos, face wash, utilizing hemp and CBD because the core ingredient.
“What we’re doing is constructing a home of manufacturers and positioning ourselves as a world model constructed from India,” Kamath mentioned.
He cited that though hemp and hashish originated from India, the nation solely contributes 0.01% of the worldwide hemp market.
“Our mission is to place India’s hemp and hashish on the worldwide map and to construct a world model from India.”
IHO makes use of the Himalayan hemp seeds, sourced from farmers within the Himachal state. It made a purpose to offer 10% of gross sales revenue to help the native farmer group.