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NEW YOU : MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-Q)

nickymay by nickymay
September 18, 2021
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The next dialogue and evaluation of our monetary situation and outcomes of
operations needs to be learn along side the condensed consolidated
monetary statements and supplementary information referred to on this Kind 10-Q.

This dialogue incorporates forward-looking statements that contain dangers and
uncertainties. Such statements, which embrace statements regarding income
sources and focus, promoting, basic and administrative bills and
capital assets, are topic to dangers and uncertainties, together with, however not
restricted to, these mentioned elsewhere on this Kind 10-Q that would trigger precise
outcomes to vary materially from these projected. Except in any other case expressly
indicated, the knowledge set forth on this Kind 10-Q is as of June 30, 2021,
and we undertake no obligation to replace this data.



New You, Inc.'s principal enterprise is the advertising of distinctive and proprietary
cannabidiol ("CBD") merchandise, which embrace CBD beverage enhancers that may be
added to any beverage, CBD infused espresso, and CBD oil tinctures. The Firm
has 5 merchandise:


? DROPS – 220 mgs of CBD – odorless, tasteless, flavorless and may be added to

    any beverage or liquid.



? CB2 & CBD 2 Plus – A Multi Spectrum Hemp-extracted CBD and Beta-Caryophyllene

(?-Caryophyllene is the first sesquiterpene contributing to the spiciness of

black pepper; additionally it is a serious constituent of cloves, hops, rosemary,

copaiba, and hashish), naturally blended coconut-derived MCT oil (produced from a

    coconut fats referred to as medium-chain triglyceride) and a touch of peppermint.



? Drops for Pets – This 50 mgs CBD product is designed for use by pets.




  ? ENDO30 -



? CAFFE CANNA – Caffe Canna is a wealthy natural CBD-infused non-GMO darkish roast

    espresso




  ? ABSORB - Fabricated from a Japanese root and rice flour veggie capsule.



? RELEASE – Made with natural Clove, Cascara Sagrada, Agave Inulin, Rhubarb Root

    Extract, Slippery Elm Bark, Aloe Vera and different herbs.



? Drops FX -Our proprietary mix of CBD and Nutritional vitamins B3, B6, B9 & B12, that you simply

    can use in any drink or liquid.



? Drops FX Sleep -A mix of CBD, GABA (Gamma-amino butyric acid is an amino

    acid within the physique that acts as a neurotransmitter within the central nervous
    system), Melatonin, Valerian Root.



? NanoX – A water soluble, Full Spectrum DBD made with Purified Water, NanoX™

Liposomal Hemp Complicated (Hemp Extracts, Purified Water, Gum Acacia, MCT Oil

(from Coconut)), Colloidal Silver (20ppm), Liposomal Methyl B12, Liposomal

    CoQ10, Liposomal Curcumin, Stevia Leaf Extract.




20

? The Cream – A topical pores and skin cream made with Cannabidiol (1,000 mg of complete

plant CBD isolate per 60 mL), Purified Water (Aqua), Glyceryl Stearate SE,

Hashish Sativa (Hemp) Seed Oil, Cocos Nucifera (Coconut) Oil, Ethyl

Macadamiate, Stearic Acid, Cetearyl Alcohol, Pentylene Glycol, Oryza Sativa

(Rice) Bran Extract, Tocopherol, Eucalyptus Globulus Leaf Oil, Origanum

majorana, Potassium Hydroxide, Hydroxypropyl Starch Phosphate, Phenoxyethanol,

    Caprylyl Glycol, Tetra- sodium Glutamate Diacetate, Pentanediol.



New You, Inc. via its wholly owned subsidiary, New You LLC, markets and
sells its merchandise via a multi-level advertising and direct gross sales alternative
afforded to impartial enterprise house owners referred to as "Model Companions." Commissions are
earned on product gross sales to Model Companions and their clients at a price of 10%
for each transaction, plus a specified unfold on recurring gross sales. Model
Companions earn a 5% fee on gross sales by different group members at decrease ranges up
to 9 ranges under the Model Accomplice. Model Companions can earn an extra
bonus for buyer gross sales and group gross sales. The group bonus is $400 for every time
the group bonus quantity reaches a specific amount in a 30 day interval. Model
Companions can even earn an preliminary bonus of 20% of the transaction worth for
qualifying Model Companions within the Model Accomplice's first 30 days. There's a threat
that Model Companions could discover it troublesome to promote in a community advertising
setting. Model Companions can also discover it troublesome to promote CBD associated
merchandise because of the uncertainty surrounding FDA laws of CBD and hemp
associated merchandise. Lastly, public notion of CBD merchandise could also be unfavorable, as
such merchandise are derived from the Hemp plant. The Firm doesn't maintain any
patents or logos and, consequently, could also be weak to competitors from
different firms providing very comparable merchandise and product manufacturers The Firm
purchases stock from Carlsbad Naturals, LLC. Carlsbad Naturals, LLC is a
principal shareholder of New You, Inc., and is owned by a principal shareholder
of New You, Inc. Consequently, we're depending on a associated get together for product
stock and shouldn't have a broad base of unaffiliated suppliers. The officers
and administrators of the Firm personal 34.27% of the excellent widespread shares.
Accordingly, administration may have a determinative affect on issues requiring
shareholder approval.


On Could 3, 2021, we entered into an Change Settlement with ST Manufacturers, Inc.
(STB), a Wyoming company, and the shareholders of STB. Below the Settlement,
the Firm acquired the entire issued and excellent widespread inventory of STB in
change for our issuance to the Shareholders of STB, shares of our
newly-designated Sequence A Most well-liked Inventory. The category of Sequence A Most well-liked Inventory
consists of 4,500,000 shares of most popular inventory convertible to our widespread inventory
at a ratio of 100 for 1. As an entire, all designated shares of Sequence A Most well-liked
are convertible to roughly the cumulative equal of ninety %
(90%) of our issued and excellent share capital as of Could 3, 2021. The
Settlement contemplates that the Firm's current enterprise and property of the
Firm will stay and proceed underneath the Firm's possession following the
closing of the Closing.



Shares of Sequence A Most well-liked Inventory shall be issuable to the Shareholders underneath
the Settlement upon every of a number of contemplated Closings, every Closing to take
place upon our receipt of audited monetary statements reflecting sure ranges
of annual income earned by STB and/or Acquired Materials Companies, as outlined
within the Change Settlement and as described in Exhibit B within the Settlement. As much as
4,500,000 shares of Sequence A Most well-liked Inventory could also be issued to the Shareholders,
with all Closings to happen on or earlier than April 30, 2022. Below the Preliminary
Closing on the date of the Settlement, we issued 500,000 shares of Sequence A
Most well-liked Inventory to the Shareholders of STB. The issuance was exempt underneath
Part 4(a)(2) of the Securities Act because the transaction didn't contain a
public providing.



On Could 6, 2021, pursuant to the phrases of the Settlement, the Board of Administrators
(the “Board”) of the Firm appointed Jason Frankovich to function the brand new
Govt Chairman of the Board.




On Could 6, 2021, we filed a Certificates of Designation for our newly-designated
Sequence A Most well-liked Inventory with the Secretary of State of the State of Nevada (the
"Secretary of State"). The category of Sequence A Most well-liked Inventory ("Sequence A")
consists of 4 million 5 hundred thousand (4,500,000) shares, par worth
$0.00001 per share. Key provisions embrace:



Conversion: Every share of Sequence A shall be convertible on the possibility of the
holders thereof, and with out the cost of extra consideration, at any
time, into shares of our widespread inventory at a conversion price of 100 (100)
shares of widespread inventory for each one (1) share of Sequence A held (the "Conversion
Price"), topic to adjustment as set forth within the Certificates of Designation.
The Conversion Price is topic to pro-rata downward adjustment primarily based on the
variety of shares of widespread inventory (or widespread inventory equivalents) issued within the
future by us for the acquisition of Acquired Materials Companies throughout the
that means of the Settlement. The Conversion Price can also be topic to adjustment for
inventory splits, reverse splits, share dividends, and comparable company actions.



Rating: Shares of Sequence A shall, with respect to rights on liquidation,
winding up and dissolution, rank pari passu to our widespread inventory, par worth
$0.00001 per share, and every other lessons of capital inventory.



21






Voting Rights: Every share of Sequence A shall vote on an as-converted foundation with
the widespread inventory or different fairness securities, leading to 100 votes per one
share of Sequence A Most well-liked Inventory.



Dangers and Uncertainties



In March 2020, the World Well being Group declared the outbreak of a novel
coronavirus (COVID-19) as a pandemic which continues to unfold all through the
United States. We're presently negatively impacted via a discount in gross sales
by the outbreak of COVID-19 and the associated enterprise and journey restrictions and
modifications to habits supposed to scale back its unfold, and proceed to observe its
affect on operations, monetary place, money flows, buyer buying
developments, and the business usually, along with the affect on our staff.
We have now concluded that whereas it's fairly attainable that the virus might
proceed to have a unfavorable affect on the outcomes of operations, the particular
affect just isn't readily determinable as of the date of those monetary statements.
The monetary statements don't embrace any changes that may outcome from
the end result of this uncertainty.



Outcomes of Operations



Revenues. For the three months ended June 30, 2021, we generated revenues of
$302,936, a lower of $241,664 in comparison with revenues of $544,600 for the three
months ending June 30, 2020. Evaluating the six months ended June 30, 2021 to
June 30, 2020, complete income decreased $439,534 with a income of $636,589 for
the six months ended June 30, 2021 in comparison with $1,076,123 for the six months
ended June 30, 2020. The lower was primarily attributable to not but recovering from
the COVID-19 shutdown. At this stage in our growth, revenues aren't but
ample to cowl ongoing working bills.



Gross Revenue. Our gross revenue for the three months ended June 30, 2021 was
$283,298, a lower of $211,295 in comparison with the three months ended June 30,
2020. Our gross margin share for the three months ended June 30, 2021 was
94%, in comparison with 91% for the three months ended June 30, 2020. The change in
gross margin within the three months ended June 30, 2021 in comparison with the three
months ended June 30, 2020 was attributable to elevated gross sales of upper margin gadgets
in the course of the interval. Evaluating the six months ended June 30, 2021 to June 30,
2020, gross revenue decreased $386,573 with a gross revenue of $557,701 in the course of the
six months ended June 30, 2021 in comparison with $944,274 for the six months ended
June 30, 2020. Our gross margin share for the six months ended June 30,
2021 was 88%, in comparison with 88% for the six months ended June 30, 2020. There was
no change in general margin for the interval ending June 30, 2021 in comparison with
June
30, 2020.



Promoting, Common, and Administrative Bills. Promoting, basic, and
administrative bills ("SG&A bills") for the three months ended June 30,
2021 have been $9,067,999, a rise of $7,909,151 in comparison with the three months
ended June 30, 2020. For the three months ended June 30, 2021, the SG&A bills
included: (i) a discount in fee bills; (ii) a discount in payroll
bills; (iii) incremental bills ensuing from the ST Manufacturers merger; (iiii)
and an lower in different SG&A bills. Together with non-cash inventory primarily based
compensation for the three months ended June 30, 2021 of $10,000, in comparison with
$695,660 in inventory primarily based compensation for the three months June 30, 2020; and
(iv) a rise in goodwill impairment of $8,138,045. In Evaluating the six
months ended June 30, 2021 to June 30, 2020, SG&A bills have been $11,241,331
in comparison with$2,540,530, a rise of $8,700,801. The primary explanation for the rise
was the non-cash inventory primarily based compensation expensed in the course of the six months ended
June 30, 2021 of $1,811,619 and the merger of ST Manufacturers with a goodwill
impairment of $8,138,045.



                                    For the three     For the three      For the six        For the six
                                    months ended      months ended       months ended      months ended
                                      June 30,          June 30,           June 30,          June 30,
                                        2021              2020               2021              2020
Employees and Overhead Bills               687,482           284,259            889,366           688,857
Accounting/Authorized                          152,567            16,975            239,274            81,453
Fee Expense                         79,906           161,954            163,028           309,644
Goodwill Imparment                      8,138,045                 -          8,138,045                 -
Non-Money Inventory Based mostly Compensation          10,000           695,660        
 1,811,619         1,460,576
                                        9,067,999         1,158,848         11,241,331         2,540,530




22






Working Loss. We realized an working lack of $8,784,702 earlier than curiosity and
earnings taxes for the three months ended June 30, 2021 in comparison with working loss
of $664,255 for the three months ended June 30, 2020. When evaluating the six
months ending June 30, 2021 to 2020, we realized an working lack of
$10,683,631 in comparison with $1,596,256 primarily attributable to expensing the remaining quantity
of Inventory Based mostly Compensation and impairing the goodwill regarding the ST Model
acquisition.



Curiosity Expense. Curiosity bills for the three months ended June 30, 2021 was
$1,863,119 in comparison with $491,400 for the three months ended June 31, 2020. The
improve is a mirrored image of the addition of financing within the present interval
verses the prior interval ending June 30, 2020. Curiosity bills for the six
months ended June 30, 2021 have been $2,116,743 in comparison with $523,333 for the six
months ended June 30, 2020. The rise is a mirrored image of the addition of
financing within the present interval verses the prior interval ending June 30, 2020.



Web Loss. We incurred a web lack of $10,891,121 for the three months ended June
30, 2021 in comparison with web lack of $1,155,655 for the three months ended June 30,
2020. The first motive for the rise in web loss is because of a rise in
curiosity expense from the addition of financing and impairing the goodwill
regarding the ST Model acquisition. The corporate incurred a web lack of
$11,768,620 for the six months ended June 30, 2021 in comparison with a web lack of
$2,120,389 for the six months ended June 30, 2020. The first motive for the
improve in web loss is because of an will increase in curiosity bills within the quantity
of $1,593,410 and impairing the goodwill regarding the ST Model acquisition.
Administration will proceed to make an effort to decrease working bills and
improve income.



Liquidity and Capital Sources




We incurred a web loss for the six months ended June 30, 2021 and had an
accrued deficit of $18,935,635 at June 30, 2021. At June 30, 2021, we had a
money stability of $14,577, in comparison with a money stability of $45,102 at December 31,
2020. At June 30, 2021, we had a working capital deficit of $13,899,734,
in comparison with a working capital deficit of $2,460,718 at December 31, 2020. The
Firm's current and obtainable capital assets aren't anticipated to be
ample to fulfill our funding necessities via one 12 months from the date of
this submitting within the absence of share issuances or different sources of financing.



We have now not been in a position to generate ample money from working actions to
fund our ongoing operations. Since our inception, now we have raised capital via
personal gross sales of most popular inventory, widespread inventory, and debt securities.



We shall be required to boost extra funds via public or personal
financing, extra collaborative relationships or different preparations till we
are in a position to elevate revenues to some extent of optimistic money movement. We're evaluating
numerous choices to additional cut back our money necessities to function at a decreased
price, in addition to choices to boost extra funds, together with acquiring loans
and promoting widespread inventory. There isn't a assure that we can generate
sufficient income and/or elevate capital to assist its operations.



Based mostly on the above elements, substantial doubt exists about our capacity to
proceed as a going concern for one 12 months from the issuance of those monetary
statements.

The issuance of extra securities could lead to a major dilution in
the fairness pursuits of our present stockholders. Acquiring loans, assuming
these loans could be obtainable, will improve our liabilities and future money
commitments. There isn't a assurance that we can get hold of additional funds
required for our continued operations or that extra financing shall be
obtainable to be used when wanted or, if obtainable, that it may be obtained on
commercially cheap phrases.



The impact of current or possible authorities laws on our enterprise just isn't
identified presently. As a result of nature of our enterprise, it's anticipated that
there could also be growing authorities regulation which will trigger us to should take
severe corrective actions or make modifications to the marketing strategy.



Money Movement



The next desk summarizes our money flows for the durations indicated under:



                                                     For the six          For the Six
                                                     Months Ended         Months Ended
                                                       June 30,             June 31,
                                                         2020                 2019
Money utilized in (offered by) working actions            (718,131 )           (114,458 )
Money offered by (utilized in) investing actions            (457,500 )                  -
Money offered by (utilized in) financing actions           1,145,106        
     114,458




23






Money Utilized in Working Actions

In the course of the six months ended June 30, 2021 money utilized in working actions of
$718,131 primarily mirrored our web losses for the interval, adjusted by non-cash
prices akin to depreciation and stock-based compensation, accretion of debt
reductions, modifications within the honest worth of by-product liabilities, and extra
goodwill impairment.


Money Utilized by Investing Actions




In the course of the six months ended June 30, 2021, money utilized in investing actions was
$457,500, which consisted of the acquisition of investments and property and
tools from the merger of ST Manufacturers. In the course of the six months ended June 30,
2020 there was no money utilized in investing actions.



Money Offered by Financing Actions




In the course of the six months ended June 30, 2021, money offered by financing actions
was $1,145,106, which consisted of proceeds from convertible notes payable
acquired all through the second quarter of 2021 offset by reimbursement of associated
get together debt and debt added from the merger of ST Manufacturers.



Current Accounting Pronouncements

None.

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