When life hands you lemons, you make Keto cookies

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Writer of the article:

Rita DeMontis

Lydia Girges, proprietor of the Keto Kookie Co., created her highly-successful cookie firm after dropping her job to the pandemic Photograph by Hana El Zohiry Hez Images /Keto Kookie Co.

The pandemic has precipitated so many disruptions on quite a lot of ranges – private, monetary, emotional and bodily, to not point out well being. Many individuals reported gaining weight, others who struggled with weight points took the chance to lose undesirable kilos.

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Lydia Girges misplaced weight through the pandemic, after discovering a lot success with the high-fat, low-carb Keto weight loss plan – however in methods she by no means imagined. The Toronto-based younger, feminine entrepreneur, who spent years within the meals, beverage and occasions business, began the Keto program the yr COVID-19 descended, and whereas, fortunately shedding 50 kilos through the worst of the pandemic, all of the sudden discovered herself jobless, because of the virus.

Two losses in a single – weight and job – had her pivot right into a Plan B, and a profitable new profession as her personal boss.

Her new enterprise? Keto meals, particularly Keto cookies and, what began as a particular weight loss plan deal with that she baked for herself, has morphed right into a nationwide meals biz known as Keto Kookie Co., that continues to develop each day. A enterprise she created lower than a yr in the past.

cookies from the Keto Kookie Co. Hana El Zohiry photograph/ Hez Photography — cookies from the Keto Kookie Co. Hana El Zohiry {photograph}/ Hez Images Photograph by provided /Keto Kookie Co.

“Over the past eight months, transitioning into this new function with my firm has been extraordinarily thrilling, transferring at a fast pace, difficult … and humbling,” mentioned Girges throughout a current interview.

“I really continued to work by way of all of the COVID challenges, despite the fact that many occasions I used to be concerned with had been cancelled. However I skilled job loss final November. My final day of labor was Dec. 31, 2020.”

Girges says the preliminary lack of her profession in addition to her supply of earnings, “was devastating. I used to be confused – we had been experiencing a world pandemic that appeared to haven’t any finish. And I questioned whether or not I’d ever be capable of return to the work I liked.”

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The devoted entrepreneur mentioned she “wanted to maintain busy,” and began to brainstorm enterprise concepts instantly that will permit her to pivot into presumably a brand new profession, definitely a brand new function.

Enter Keto: “I had been on the Keto program since 2019 and had misplaced 50 kilos. This system helped me drop some pounds and, frankly, made me really feel nice. Though this program isn’t for everybody, it supplied me with many well being advantages I had been searching for.”

Girges admits she acknowledged Keto, with all its meals necessities, “as an up and coming business in Canada,” particularly as she sourced meals she may eat. “I wished wholesome meals that had been appetizing and made you’re feeling regular – and I regarded in all places for these meals decisions.”

And so it began. With cookies, that she baked for herself. Her cookies had great style and texture, but made with out sugar, gluten, grain and had been GMO-free.

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One can image Girges munching on one among her cookies whereas she hatched a marketing strategy with a good friend’s assist to create the identical scrumptious, nutritious cookies for the plenty. “I had determined to take a leap of religion and begin a small enterprise, till the world resumed and I may return to work,” mentioned Lydia. “My mission was to make wholesome, natural, guilt-free cookies that had been made with easy and clear substances but additionally regarded and tasted scrumptious.”

A marketing strategy was set in place, whereas Lydia researched all issues cookies. Recipes had been examined, Instagram account was put in place, and the Keto Kookie Co., was born.

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“The entire course of was performed in over a two-week interval – over the vacations,” mentioned Girges, nonetheless marveling on the pace by which had she launched her firm. Initially, it was simply Girges taking orders, creating the cookies, setting into place a advertising plan, sourcing and shopping for the substances and juggling the funds – even delivering the cookies personally.

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To her shock, enterprise exploded as soon as phrase unfold, and orders tripled. Nicely-known meals shops, like Toronto’s iconic Summerhill meals market, got here knocking. Girges began transport cookies nationwide. And grocery enterprise orders saved coming and coming – all inside a span of some months.

Girges couldn’t sustain on her personal, so “I discovered knowledgeable kitchen, employed workers, together with a baker and supply particular person. I’m now searching for a pastry chef.”

Even her cookie choice has grown to greater than 25 progressive flavours, with a revolving repertoire that features conventional favourites like chocolate peanut butter cup to citrusy coconut lime to a milk and cereal, to call just a few – all adhering to the Keto program.

“This sounds a bit loopy however COVID … gave me the chance to take a seat down with myself and say ‘why not?’ This was imagined to be a facet hustle till my work known as me again. Now it’s my very own firm, and all I can say is I really feel extremely lucky and blessed for having been given this chance.”

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Her future appears shiny and stuffed with promise – enterprise is booming, and Girges is trying to increase into grocery shops and supermarkets throughout the nation.

“It’s superb what you are able to do when confronted with adversity – with me, it was dropping my job to COVID,” mentioned Girges. “Now, I really feel so lucky. And actually blessed.”

https://www.instagram.com/ketokookieco/https://www.facebook.com/Keto-Kookie-Co @ketokookieco; #ketocanada

Maintaining with Keto

The mad sprint for one of the best weight reduction program had tens of millions looking out the net for concepts and steering. Keto, or the Ketogenic weight loss plan, was one of the common searched with U.Okay.-based Jackandbeyond.com/collections declaring it probably the most searched weight reduction program, subsequent to Paleo.

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The high-fat, low carb weight loss plan has been topped the preferred with the very best variety of Instagram hashtags,

In response to https://www.healthline.com, Keto is a metabolic state by which the physique makes use of fats for gas as a substitute of carbs. “It’s a really low carb, excessive fats weight loss plan that shares many similarities with the Atkins and (different) low carb diets, and entails drastically decreasing carbohydrate consumption and changing it with fats. This discount in carbs places your physique right into a metabolic state known as ketosis,” which, provides Healthline, permits the physique to change into “adept at burning energy for vitality.”

Be mindful, this isn’t a one-size-fits-all program, and there are numerous variations.