LINCOLN — Robert and Crystal Sikes have gone from making their very own keto vitamin bars for themselves to producing 1000’s of bars every month and transport these from Lincoln to prospects all through the USA and into the world.
Their firm, Keto Savage, additionally gives private teaching, coaching and vitamin training by way of movies and podcasts that attain thousands and thousands of individuals every week.
The enterprise now’s primarily based out of the previous Harps constructing in Lincoln, and the couple has fully reworked the within of the constructing.
Inside, they’ve a industrial kitchen to provide the keto bars, referred to as Savage Bricks, a conveyor belt and machine to wrap the bars for transport, a personal health club for exercises and coaching movies, an workplace with know-how for his or her podcasts and a convention room for firm conferences.
Different plans for the constructing are to fabricate their very own line of attire, referred to as Dwell Savage, and to place in a boutique within the entrance of the constructing that can have ketogenic merchandise attire for purchasers to buy onsite.
‘Tremendous Small, Scrawny’
The journey for Robert started as a boy, he mentioned. He was tremendous small, scrawny however wished to emulate his uncle, the jock of the household. His uncle taught him easy methods to do a bicep curl and from there, Robert mentioned he started studying about bodybuilding.
He grew up in Wye Mountain, graduated from the College of Arkansas in 2014, and moved to Spokane, Wash., to work for the railroad.
Robert competed in physique constructing however had consuming issues and digestive points. He found that when he eradicated carbohydrates from his eating regimen, his issues began to subside. He mentioned he determined to pursue and analysis the eating regimen and this actually was his first step into the ketogenic world.
Robert met Crystal in Washington, and she or he “simply kinda married into my craziness,” Robert mentioned. Each of them had their lives rotated with the keto eating regimen and are enthusiastic about serving to others, he mentioned.
In 2016, he launched Keto Savage for his YouTube movies and podcasts, after which in 2017, the couple created a keto vitamin bar for their very own use.
“We by no means deliberate on promoting them however individuals began seeing it on the YouTube channel and so they wished it,” Robert mentioned.
The couple started making the keto bars and determined to maneuver from Washington to Northwest Arkansas so they might study the enterprise aspect of their enterprise. They spent three years constructing the enterprise utilizing a constructing with a industrial kitchen in Little Rock.
At first, they each labored in Northwest Arkansas and traveled to Little Rock on the weekends to provide their Keto Bricks. They’d supply them on-line, promote them after which drive again dwelling on the finish of the weekend. Quickly, they found this was an excessive amount of, so in 2018, they determined to go full-time with the Keto Bricks enterprise and moved to Little Rock.
“We have been tremendous broke,” Robert mentioned. “So broke that the house we have been making an attempt to stay in would not settle for us as a result of we did not have pay stubs. So we lived within the warehouse for 3 years in Little Rock.”
After three years in Little Rock, they have been able to return to Northwest Arkansas and commenced in search of land. They could not discover something appropriate, after which they seemed on the empty Harps constructing.
“This constructing was excellent,” Robert mentioned. “It supplied a clean canvas so we might make it no matter we would have liked.”
They bought the constructing in August 2020, and spent the previous yr renovating it to satisfy their wants.
All eight of their staff got here to Northwest Arkansas with them. The Sikes stay in Cane Hill and different members of their crew stay in Lincoln, Prairie Grove, Farmington and Fayetteville.
A Ardour For Native People
Robert mentioned the identify “Savage” for the enterprise represents his ardour for Native People. He isn’t a Native American however has had an curiosity and love for them for many of his life. He notes that the keto eating regimen really is extra prehistoric, the way in which individuals ate earlier than closely processed meals got here alongside.
“Savage” goes again to his roots, he mentioned.
“I all the time favored searching, dwelling off the land. My dad is a biologist so I used to be taught to respect the land and animals. The Native People did that higher than anyone. That is the place it began.”
Native People have been his ardour earlier than health and vitamin, so with the enterprise identify, Robert mentioned he is “mixing the brand new with the outdated.”
Delivery To The World
The corporate’s industrial kitchen is up and operating within the outdated Harps constructing. Sikes mentioned his staff make about 15,000-20,000 Bricks every month and these are shipped principally in the USA however he additionally has prospects in different international locations.
Every Savage Brick has 1,000 energy, and the primary ingredient is cacao butter, a tough, high quality fats supply, Robert mentioned. The substances are combined, poured into molds after which frozen. The person bars go from a conveyor belt to a machine to be wrapped after which are packed into bins for transport.
Each produce podcasts and supply one-on-one teaching periods for women and men. Robert mentioned he likes to herald friends for his podcasts, comparable to athletes and medical doctors. He has produced about 400 episodes and his episodes have 2.25 million downloads.
His Keto Savage podcast is ranked as one of many main vitamin podcasts on this planet, he mentioned. He releases two new podcasts every week.
“We simply have a great dialog,” Robert mentioned. “I like to speak to them about their subject. I’ve discovered quite a bit.”
Crystal’s podcast is known as Woman Savage. She mentioned she often limits the variety of her shoppers for teaching periods so she does not get overwhelmed.
“Quite a lot of it’s accountability,” Crystal mentioned.
Serving to Their ‘Yard’
Crystal mentioned the couple’s enterprise mannequin is predicated round well being, vitamin and health.
“We’re very into ensuring that individuals know easy methods to do issues correctly,” she mentioned.
One objective is to assist the group study extra about vitamin, she mentioned.
“You might be on-line and share with the world however when you’re not doing something in your yard, then what are you doing? We’d love to have the ability to assist the group as properly,” she mentioned.
The Ketogenic Weight loss plan
In easy phrases, Robert mentioned a ketogenic eating regimen is a eating regimen with increased dietary fat, reasonable protein and really, very low carbohydrates.
“That distribution trains your physique to make use of fats and ketones for vitality and gasoline. So relatively than consuming carbs for vitality, your physique is ready to use the fats you eat and your saved fats for vitality. Lots of people do it to drop some pounds. It is also a a lot cleaner burning gasoline supply.”
Sugar results in well being issues and other people can bypass lots of these points by altering their gasoline supply, he added.
For extra details about Keto Savage, Woman Savage and Savage Bricks, go to ketosavage.com.
LYNN KUTTER ENTERPRISE-LEADER
This conveyer belt takes the Savage Keto Bars right into a machine the place the bars are coated with a wrapping after which boxed and shipped out throughout the nation.
Robert Sikes has a podcast referred to as Keto Savage and his setup is in his workplace for Savage Sports activities, positioned within the former Harps grocery retailer in Lincoln.
LYNN KUTTER ENTERPRISE-LEADER
Robert and Crystal Sikes are the house owners of an organization Savage Sports activities, LLC, which has taken over the previous Harps grocery retailer in Lincoln. Different corporations fall beneath the umbrella company, together with Keto Brick, Keto Savage podcast, Woman Savage podcast and Savage Attire.