As Public Service Ambassador, Yocca works with non-profit organizations of all sizes to assist them promote their mission, amplify consciousness, enhance fundraising objectives and extra. “Our metropolis has greater than 3,000 worthy organizations, and I’ve had the possibility to satisfy caring people, attend fascinating occasions, study necessary packages and providers whereas creating lasting partnerships,” Yocca says. Lamar additionally makes use of its Digital Show community to broadcast Amber, FBI, FEMA, Crime Stoppers and different emergency alerts on native, state or nationwide ranges.
“Since childhood, I’ve had alternatives to lift cash and volunteer for nonprofit organizations,” Yocca says. “That curiosity adopted me all over faculty, so to have the ability to proceed that group work in my profession is one thing very rewarding that few get the possibility to do.”
In Yocca’s second position, Digital Media Supervisor for the Pittsburgh market, she manages stock, schedules for 300+ purchasers, inventive course of and shopper coaching for digital boards, the computer-controlled digital shows with technological capabilities which can be taking out-of-home promoting to a brand new degree. Lamar controls 60 (and rising) digital faces throughout the area.
Her success has just lately earned her a promotion — to Account Government. “I’m in a position to work with native and nationwide firms to construct Out-of-Dwelling Promoting campaigns that can exceed their enterprise objectives and make their model a family title in Pittsburgh,” she says.
What recommendation do you have got for different ladies in enterprise? “There’s one piece of recommendation that I follow and have seen work firsthand. Your thoughts is extra highly effective than you assume, so it’s necessary to be optimistic.” Yocca quotes Norman Vincent Peale’s The Energy of Optimistic Pondering: “While you count on one of the best, you launch a magnetic drive in your thoughts which by a legislation of attraction tends to deliver one of the best to you.”
How would you describe your self as a businesswoman? “I really consider that you may by no means cease studying, so I deal with daily as one other probability to develop and turn out to be higher, each personally and professionally.”
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