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Darris McDowell, proprietor of the Squeeze Juice Bar
Darris McDowell is able to take the following journey together with his enterprise.
The Squeeze Juice Bar, initially situated at 37 Essential St. within the metropolis of Cortland, is about to re-open at its new location at 105 Essential Road this Saturday at midday.
McDowell, proprietor of the favored juice bar since October of 2017, knew for a few yr it was time to broaden his enterprise.
“It was a blessing to be right here (at 37 Essential St.), however I really feel like I’ve reached my peak,” he mentioned. “(My enterprise) grew sufficient to maneuver my location (at 105 Essential St.). It’s a greater location and higher scenario for me.”
The Squeeze’s menu consists of over 30 completely different smoothie flavors, and over 10 juice taste varieties. The enterprise additionally contains ginger pictures and protein shakes. There’s a New York Metropolis-style meals menu as nicely, which incorporates beef patties, rooster and steak sandwiches, chopped cheese, and extra.
As soon as McDowell will get used to his enterprise’s new location, he might think about including burrito/taco Tuesdays and barbecue Fridays to the menu, he mentioned.
The Squeeze’s new location can have hours of operation focused on the nightlife. Mondays by way of Thursdays the juice bar is open from midday to 10 p.m., and Fridays and Saturdays from midday to three a.m.
The brand-new hub for the juice bar comes with a big sit-down space and a much bigger kitchen than the enterprise’s authentic location, McDowell mentioned.
McDowell, 36, mentioned since his enterprise is nearer to bars within the downtown space, he can serve meals to varsity college students late at evening.
“School youngsters all the time wish to eat after going to the bars,” he mentioned.
McDowell, a Bronx native who has lived in Cortland for the previous 18 years, got here up with the concept for The Squeeze as a result of recognition of juice bars in NYC.
As soon as his mom handed away just a few years in the past, McDowell was motivated to open his personal enterprise.
“I knew with my juice bar thought, I began chasing the individuals who wished to really feel good by consuming good meals and being round a great vibe,” he mentioned.
McDowell’s enterprise picked up when faculty college students started to go to the juice bar extra typically. A smoothie referred to as Discovering Nemo — which consists of strawberries, mangoes, pineapples and papaya — turned the preferred taste mixture at The Squeeze.
When the COVID-19 pandemic began, his enterprise flourished when he added ginger pictures to the juice bar’s menu. McDowell noticed it as a treatment to combat the virus.
“With this enterprise, it’s important to get artistic and roll with the punches,” he mentioned.
McDowell mentioned there are two moments up to now that put his enterprise on the map: When Planet Health requested him to make smoothies at its grand opening in Cortland, and when McDowell had a billboard of his enterprise put up within the metropolis final September.
“I’m pleased with the enlargement. I got here a great distance from it being simply an thought,” he mentioned. “Generally, it’s important to put your concepts to life.”
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