Each candy tooth can agree that desserts style higher when you’ve got them late at night time. One enterprise agreed and determined to ship desserts into the late nights. Meet Simply Baked Boca, positioned on 80 N Federal Hwy, Boca Raton. This retailer opened 4 years in the past desiring to serve desserts throughout late nights. Since then, homeowners Alex Roggenburg and Chris Conti have solely expanded.
“We opened 4 years in the past, August 2017 out of our home initially. Doing supply solely, solely promoting perishable items, that are cookies and brownies. And we offered sweet additionally on the time. So we might solely promote issues that if neglected in a single day, wouldn’t go unhealthy,” says Roggenburg.
Earlier than getting their location, Simply Baked operated alongside The Sanborn Cafe. The cookie enterprise would work nights in partnership with the cafe for 2 years earlier than transferring out. “When Covid hit, lots of companies went out, together with the enterprise that was right here, I CE NY, which is rolled Japanese ice cream and we simply handed on the chance. Didn’t look again and we moved in right here July 4th, 2020,” says Roggenburg.
Roggenburg and Conti had been planning a dessert enterprise for fairly a while, even with the good alternative. “Chris and I, my enterprise associate, have been large dessert connoisseurs ever since we had been again in our school days,” says Roggenburg.
“We’ve at all times simply been getting desserts delivered and whatnot. And after we got here again down right here, we realized that there’s nothing round us like. It was simply an concept that we got here up with sooner or later and we simply ran with it.”
Roggenburg and Conti take their ardour for dessert all through their enterprise. “We do cookies, brownies, big stuffed cookies, brookies, ice cream sandwiches, milkshakes. If you need something made a sure approach, we will make it for you. Like say you desire a cookie cake or an enormous brownie or something we will make that for you,” says Roggenburg. In addition they be sure that to maintain freshness and originality a aim within the dessert store.
“We make all the pieces right here from scratch with contemporary elements. So we begin with the flour, the sugar, the eggs, the butter, the baking soda, vanilla extract, all that stuff. And we have now a 60-quart mixer within the again and we make all of our dough there day by day from scratch. So we get right here early within the morning and ensure all the pieces’s made contemporary each single day.”
“Freshness is one in every of our most vital issues. The product speaks for itself. If you go to different locations, you eat cookies, they usually is likely to be sitting on the shelf for a day or two. However right here, they’ve been made that day,” says Roggenburg. “And that’s what makes us completely different. We make our stuff contemporary and with the perfect elements doable.”
On high of assured freshness, Simply Baked emphasizes distinctive menu objects like their cookie cake.
“The cookie cake is principally 12 cookies, like the load of 12 cookies in a single bowl. And, we normally take one dough and we’ll discover some toppings to do it with. Let’s say we’ll do chocolate chip dough and we’ll combine Oreos within the dough. After which we’ll make it so it’s like a round ball and we’ll stuff it with Nutella and marshmallow fluff.”
That’s not the one distinctive menu merchandise that this dessert store has. Simply Baked has a CBD and Delta-8 menu for individuals who have an interest. Clients can even ask to incorporate these elements of their baked sweets. “We now have a hemp meals institution allow from the state, which permits us to promote any hemp merchandise corresponding to CBD or Delta-8. After we acquired that, we simply began, you recognize, attempting it out. And it’s very, very talked-about and we simply by no means look again.”
“The whole lot’s unflavored for probably the most half that we placed on until requested in any other case. It has no style in any respect. So you can simply be having fun with the nice and also you get the identical well being advantages from it. With out even feeling it.”
Roggenburg states that “CBD is a hemp by-product that has all the identical well being properties as THC from marijuana, however it doesn’t have any of the identical uncomfortable side effects like getting excessive or one thing like that. So in essence, you’re simply getting the constructive stuff from it and getting out the cons, that’s my feeling.”
“In the event you don’t like that top feeling you possibly can take it away from the CBD and simply get the well being advantages from it. CBD itself is confirmed scientifically to be very, superb for you.”
On high of their numerous and out-of-the-box menu objects, Simply Baked can also be open late. From hours starting from 12 p.m. to 12 a.m. on Monday to Thursday. They’re additionally open from 12 p.m. to 1 a.m. on Friday to Sunday. Being open so late is unusual in Boca Raton and precisely what Roggenburg and Conti wished.
“As younger folks, we are likely to get pleasure from consuming late or at the very least have the choice to eat late. After we first began simply large, we had been nonetheless in our school years, so we had been up late. We simply figured, there’s not a distinct segment for this round right here. There’s nothing open late. And if one thing was open late, they’d drive.”
Creating Simply Baked as a nighttime spot to be was the aim for these homeowners. “There’s positively lots of people on the market that get pleasure from their candy tooth,” says Roggenburg. And he’s proper. The demand for a late-night dessert was excessive. This demand is what helped the corporate keep afloat throughout the laborious instances of the pandemic.
“The local people actually stood by us by means of Covid. Lots of our clients are on the youthful finish for probably the most half. So when all the pieces shut down, folks had been nonetheless ordering supply after we needed to shut the shop inside and cut back our hours. The entire group rallied round us by means of It’s a really tight-knit group out right here in Boca, everyone is aware of everyone.”
Nonetheless, Simply Baked was pressured to adapt to the consistently altering issues of the pandemic. Like most companies in Boca Raton, Simply Baked was confronted with frequent challenges and each day modifications. “We simply discovered to regulate to that. And it’s simply been a course of. That is all new and contemporary to us so we’re simply attempting to deal with it one of the best ways that we might be respectful of everyone,” says Roggenburg.
“The pandemic modified all the pieces. The entire approach of working on this business, and the way you cope with cleanliness and stuff like that which may have been neglected up to now. And now all the pieces needs to be as much as a sure normal or you possibly can’t open it or they arrive and discover you,” says Roggenburg.
“So it was attention-grabbing to regulate, particularly at first when everybody needed to shut their doorways and all they might do was choose up and ship. Fortunately, the folks that will have are available in ended up nonetheless ordering by means of choose up or supply.”
The flexibility to ship to the plenty is what helped Simply Baked develop and thrive. As of July 30, Simply Baked can be delivery its cookies nationwide. It’s a large step that Roggenburg and Conti have been planning for a while. “When it comes to delivery nationwide, we’re tremendous, tremendous excited for that. Individuals across the nation can lastly get a style of what we have now to supply and it may possibly assist us determine the place to go sooner or later and develop,” says Roggenburg.
All through the ups and downs of proudly owning a dessert store, Conti and Roggenburg can agree that their clients are the perfect a part of their enterprise. “My favourite a part of that is the shopper response. By saying that our product is nice and other people need to come again. Individuals write us evaluations and stuff like that. I simply really feel good that we’re placing out a product that folks really get pleasure from and admire,” says Roggenburg.
And Simply Baked has excessive objectives for its future. “We need to be often called the most important, dessert place within the nation. You’ve acquired to dream large,” says Roggenburg. With hopes to develop to the Fort Lauderdale or West Palm Seashore space, homeowners Conti and Roggenburg hope to extend their success.
These dessert store homeowners intend to develop their large concepts with franchise alternatives. On high of franchise alternatives, the dessert store spreads its enterprise with its meals truck and nation delivery. Even with these large aspirations, the homeowners provide some recommendation to future enterprise homeowners.
“Discover one thing you’re enthusiastic about, work day by day in the direction of it, be okay with not making any cash for some time and simply maintain your eye on the ball. It’s going to be a bumpy trip it doesn’t matter what. You’re not going to go straight up, however you’re not going to go straight down,” says Roggenburg.
“You’re going to have your fair proportion of ups and downs. You’re going to make errors. You’re going to do the best factor. You’re going to do the improper factor. However simply don’t surrender.”
Companies like Simply Baked depend on their local people to remain afloat and develop. With the help of loyal and new clients, distinctive dessert outlets can share their distinctive artwork with the world. Whether or not that’s within the type of cookies, brownies, brookies or milkshakes. Don’t neglect to at all times help your native companies and assist them maintain their doorways open.