Atlanta entrepreneur Dennis McKinley’s hookah bar and restaurant Cru Lounge has moved into Dallas.
Franchisee DaVaughnsha Carter opened the store on July 16 in Carrollton, with plans to serve Southern meals and hookah to clients in a sultry area. The room is dimly lit in inexperienced neon, with fake crops crawling up the partitions.
Clients can purchase CBD gummies or order CBD oil in cocktails or of their hookah. Sometime, its operators would really like to have the ability to promote authorized marijuana merchandise, says Kara Wilson, chief working officer. She began with the corporate as a number and now travels across the nation, overseeing Cru Lounge’s openings.
Eater reported the Carrollton opening date first.
McKinley says Cru is the most important Black-owned nightlife chain within the U.S. He’s no stranger to the meals and beverage business: He additionally operates a franchise referred to as the Unique Scorching Canine Manufacturing unit, which has grown from his house metropolis of Atlanta and is anticipated to develop to East Coast cities like New York Metropolis, Philadelphia and Washington, D.C.
Wilson describes McKinley as a “hustler” — an entrepreneur who has made a reputation for himself nationally. He appeared on Actual Housewives of Atlanta when he was courting Porsha Williams, who has been on the present since 2012.
Cru Lounge is meant to be a hangout spot the place clients order 5 or 6 small plates of meals and smoke hookah. Wilson says they’re recognized for his or her wacky hookah flavors like Lemon Mighty Freeze and Blueberry Ice Cream.
Franchisee Carter says he was requested to spend money on the corporate whereas he was serving within the Military abroad. He began smoking hookah in Qatar.
The meals menu consists of crab mac and cheese, rooster wings, lamb chops and mashed potatoes, and crab muffins. Weekly specials embody free hookah Mondays and taco Tuesdays. Cru will serve brunch on Saturdays and Sundays.
The Cru Lounge in Carrollton is the seventh thus far, and McKinley has mentioned he desires to franchise Cru to 100 places inside three years. Different franchises are imminent in Miami, Austin, Nashville and Las Vegas, Wilson says.
A store in Houston opened in April 2021.
“There’s no stopping us, I don’t suppose,” Wilson says.
Cru Lounge is at 2512 E. Belt Line Street, Carrollton. It’s open seven days every week: Dinner solely, beginning at 7 p.m. Monday by way of Friday; and brunch, lunch and dinner beginning at midday on Saturday and Sunday.
For extra meals information, comply with Sarah Blaskovich on Twitter at @sblaskovich.