Uniqlo India’s former advertising head—Shantanu, has joined Ayurvedic meals and vitamin startup Kapiva, backed by the Baidyanath Group, because the model’s chief working officer, in keeping with a submit on skilled networking web site LinkedIn.
“After an incredible time at Uniqlo, this week I’ve moved on to a brand new problem with Kapiva,” mentioned Shantanu, who goes by his first title, in his submit.
In his final function, Shantanu, an alumnus of IIM Kolkata, was senior director, advertising and e-commerce, Uniqlo India.
He joined the native arm of the Japanese retailer in January 2019. Previous to becoming a member of Uniqlo, he spent a decade working with packaged shopper items firm Procter & Gamble—each in India and China.
Kapiva was based in January 2016 by Ameve Sharma and Shrey Badhani.
Sharma belongs to the household that runs Kolkata-based Baidyanath Group that sells Ayurvedic merchandise and medicines comparable to chyavanprashand triphala powder, amongst others.
Kapvia is a homegrown ayurvedic vitamin firm that retails its merchandise on-line. It has a portfolio of 40-plus Ayurvedic meals merchandise comparable to natural juices, ayurvedic gummies, vitamin powders, A2 ghee, virgin coconut oil and so on. In 2019, the corporate raised $2.5 million in Collection A funding led by Hearth Ventures with participation from Mohandas Pai’s Household Workplace, Madhu Kela, and GITS Meals.
The corporate had additionally raised ₹4.5 crore in Angel funding and ₹13.5 crore in a bridge spherical. “Uniqlo has been very near my coronary heart. I’ve been witness to the time awaiting the primary buyer in retailer to a time after we needed to shut the shop as there was no more room even in 40,000 sq. ft. retailer,” Shantanu mentioned in his submit.
With Kapiva, the intent is to make Ayurveda accessible and related to younger Indians, he added.
“I’m equally excited in regards to the subsequent section of my life as I be a part of Kapiva, a dream to make Ayurveda accessible and related to younger Indians not simply as an answer to an issue however as a method for a more healthy life-style. Ameve Sharma and Shrey Badhani have laid a stable basis for the enterprise and am excited to hitch them and the Kapiva workforce to take it to the subsequent stage,” he mentioned.
Kapiva additionally has an offline presence in over 6,000 retailers pan-India, aside from retailing on-line by itself web site and marketplaces comparable to Amazon, Flipkart, Huge Basket, Pharmeasy, 1mg, GoQii, Smytten, and others.
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