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It began with a free slice of pizza.
Matthew Gaffney, N. Victor Nwadike, and Kevin Tolliver had been all Morehouse college students once they first met at an internship data session on campus.
Whereas asking questions (and having fun with the free pizza, as all good faculty college students do), the three realized that they had complementary talent units in advertising, product, and engineering.
The query was: What had been they going to construct collectively?
The three in the end noticed a possibility to create a CBD life-style model and a brand new market to assist customers get high quality merchandise from native shops. And after constructing and testing the concept, their startup CannaGo is able to launch in Atlanta.
The brand new last-mile, next-day supply service and market brings non-medicated skincare merchandise, cosmetics, important oils, and different CBD smoking merchandise safely and on to your door.
CannaGo and the Altering CBD Market
Whereas CBD has been tied up in bigger authorized debates, it has gained widespread acceptance and was in the end legalized in Georgia in Might 2019 with the passage of The Georgia Hemp Farming Act (HB 213).
Now, Mother & Pop retailers are throughout the nation — notably in Atlanta — have emerged to serve purchasers on the lookout for high quality merchandise. That is notably essential for the shut to fifteen,000 sufferers in Georgia’s medical marijuana listing who might lack entry to a high quality CBD retailer.
To expedite the method, CannaGo makes use of safe dropoff, age verification, and authorized drivers to attach native Atlanta shops with new prospects.
For the crew, CannaGo is differentiating itself by enhancing the supply driver expertise. After watching different meals and hashish supply providers navigate the market, they realized the significance of ethically paying drivers and constructing a high quality fleet of drivers throughout the town.
The important thing, Gaffney says, is transparency.
The Entrepreneurial Journey
The CannaGo crew instructed Hypepotamus that navigating the authorized facet of the CBD trade and constructing out the correct infrastructure has been one of many hardest elements of their entrepreneurial journey thus far.
“It’s pressured us to be empathetic to different folks…and likewise to see expertise the place different folks won’t,” Nwadike stated.
The three co-founders have taken little funding thus far, however have surrounded themselves with a crew of advisors to assist navigate the enterprise facet of the CBD trade.
As a “CBD life-style model,” a major quantity of their advertising efforts go in the direction of schooling. That appears like viral Tik Tok mini-series to assist finish the stigma round CBD, which has garnered them near 19,000 followers shortly.
CannaGo will formally launch July sixth.
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