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New analysis from Mt Elephant, hemp producer, has proven over half of Australians are attempting to cut back their meat consumption and becoming a member of the 1.2 million who’re already vegetarian or vegan.
Mostly, Australians are decreasing their consumption of meat for well being causes (74 per cent). The analysis additionally discovered 48 per cent attempt to devour much less meat for environmental causes, whereas 38 per cent are extra centered on defending animals.
These extra prone to eat much less meat embrace these with kids at dwelling (57 per cent), these working (55 p.c) and people dwelling in one of many 5 main capital cities (54 per cent).
Issue discovering non-meat-based protein
Regardless of the rising variety of folks decreasing their meat consumption, 49 per cent have problem discovering non-meat-based meals that are excessive in protein. This appears notably difficult for folks.
“It’s clear Australians, and particularly dad and mom, try to enhance their well being and way of life by decreasing their consumption of meat and turning to plant-based substitutes in its place,” Australian Main Hemp (dad or mum model of Mt Elephant) CEO and managing director Neale Joseph mentioned.
“Nevertheless children are notoriously fussy, so discovering fast and engaging substitutes will make it a lot simpler for folks to make the change.
Hemp as an answer
Australians stay unaware of the advantages of hemp as a superfood. When requested to think about hemp as a plant-based different supply of protein, Australians are almost certainly to say that they’ve heard of hemp however don’t know something about it (36 per cent), whereas an extra 7 per cent mentioned they’d by no means heard of hemp.
Of those that declare to have some data of hemp, 26 per cent wrongly consider it’s the similar as hashish, 20 per cent assume it’s the similar as CBD (cannabinoids) and 17 per cent that it’s unlawful.
“Mt Elephant’s nutrition-packed vary of baking mixes, bars and mylks is designed to convey all the advantages of hemp protein in a manner that’s straightforward for Australians to introduce to their weight loss plan,” Joseph mentioned.
Alongside superfoods equivalent to buckwheat flour, maca and lucuma, one of many founding substances of Mt. Elephant’s new vary of plant-based bars, baking mixes and mylks is Australian-grown and sown hemp. This uncommon seed is one of some plant-based sources to include:
- The best 1:3 ratio of omega
- The highly effective important fatty acid, GLA (gamma linolenic acid)
- Amino acids, together with these not produced by the physique
- An abundance of plant protein and fibre
- A variety of mandatory nutritional vitamins and minerals equivalent to magnesium, iron, zinc, nutritional vitamins B1 and B3.
“Plant-based alternate options and merchandise that make dwelling healthily and sustainably extra handy for the entire household are set to skyrocket,” Jospeh mentioned.
“It’s clear that hemp has can play an enormous function in offering a protein-rich substitute for Australians. Mt Elephant is all about deliciously nutritious substances, made straightforward, and enabling folks to make the change to extra naturally nourishing meals.”
Vegan-friendly, GMO-free, and free from gluten, dairy, soy, refined sugar or nasty components like high-fructose corn syrup, the Mt Elephant vary is formulated in order that being wholesome gained’t really feel like a compromise and Australian households can incorporate plant-based protein simply into their weight loss plan.
Mt Elephant’s vary consists of bread, pancake and protein ball mixes, ready-to-eat bars and hemp and oat mylk. You could find Mt Elephant at https://mtelephant.com.au/ or in Woolworths and Coles (from July) nationwide.
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