Bradenton, FL—HP Elements (HPI) has bought a stake in Natural & Antioxidant Derivatives (H&AD) of Calabria, Italy, making HPI a shareholder contributing to worldwide gross sales and advertising and marketing for the corporate, in accordance with a press launch.
H&AD manufactures a patented bergamot polyphenolic extract supported by human medical trials.
“Alongside with pre-clinical and medical research proving our merchandise effectiveness, we adopted the ideas of the Mediterranean Weight loss plan, primarily based on using greens and citrus derivatives,” defined Domenico Malara, President of H&AD, within the press launch. “Inside this context, we re-evaluated using Bergamot, which has been adopted for hundreds of years in conventional medication. Bergamot differs from the opposite forms of Citrus for top content material of polyphenols, which can be pure compounds greatest identified for his or her antioxidant results. At present, H&AD is taken into account one of many top-ranking corporations within the space of Bergamot derivatives and pure merchandise.”
HPI has been the unique North American gross sales and advertising and marketing associate for Bergamonte full-spectrum bergamot extract since 2008.
Annie Eng, CEO of HPI, is now one of many 4 Administrators of H&AD. Eng and Hame Persaud, HPI’s EVP, will oversee all common advertising and marketing and gross sales of H&AD’s merchandise worldwide, together with model advertising and marketing, buyer conversion, content material and digital advertising and marketing, e mail marketing campaign advertising and marketing, and all features of promoting communications.
“Bergamonte has lengthy been a stellar nutraceutical ingredient for HPI because the scientific portfolio and high quality assurance supporting it has been extremely enticing for our rising buyer base,” Eng acknowledged. “As a shareholder in H&AD, HP Elements is now vertically built-in and we’re trying ahead to rising the scientific portfolio and gross sales of each corporations.”