Oatly Sues British Oat Milk Brand PureOaty Over Alleged Trademark Infringement – vegconomist

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June 14, 2021

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Oatly, the Swedish plant-based milk chief which raised over $2 billion in a recent IPO, has entered a court docket battle with a Cambridgeshire farm over alleged trademark infringement. Oatly’s authorized staff has sought a Excessive Courtroom injunction to cease Glebe Farm Foods from utilizing its PureOaty model.

Oatly has taken Glebe Farm Meals, the David to its Goliath, to court docket – claiming PureOaty’s branding and packaging is simply too paying homage to its personal. Legal professionals for Oatly state that when Glebe Farm rebranded its Oat Drink product as PureOaty in 2020, “Glebe Farm’s intention was to convey Oatly’s merchandise to thoughts and thereby to learn from the massive energy of attraction and repute of Oatly’s branding”, in line with the Financial Times

oatly ab produkt milk oat milch hafer
© OatlyAB

Nonetheless, Glebe Farm disputes this and maintains its title merely displays the “purity” of the product. Proprietor Phillip Rayner advised the BBC: “Oatly says the title and packaging are too just like theirs, however after we examine the 2 merchandise aspect by aspect, we’re stunned by this.”

The case on the London Excessive Courtroom continues. Oatly has lately revealed plans to launch its first factory in the UK in Peterborough, which will likely be one of many largest services of its type and make use of over 200 folks. 

The Oatly declare is suggestive of latest circumstances, together with Nestlé’s court battle with Impossible Foods over using the title “Unbelievable Burger”, whereby The Hague dominated that Nestlé had infringed upon Unimaginable’s logos. Nestlé was then challenged once more by The Herbivorous Butcher for the Swiss conglomerate’s use of the phrase “vegan butcher”, which Minneapolis siblings The Herbivorous Butcher had initially coined again in 2015.

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