IN a bid to additional assist small and medium enterprises who’re retailers, the Malaysia Exterior Commerce Improvement Company (Matrade) is collaborating with Amazon World Promoting, which is part of ecommece large Amazon Inc.
In a press release, Matrade stated this initiative is a joint promotion of Matrade’s eTRADE Programme 2.0, geared toward helping new firms embarking on cross-border e-commerce.
It additionally seeks to teach SMEs on how they will use the instruments and sources provided by e-Commerce 2.0 to start their journey promoting globally by Amazon.
As a part of this collaboration, the 2 organisations hosted an inaugural webinar on how Malaysian sellers promote to customers in the US and Singapore.
With an attendance of over 600 members, Amazon and Matrade plans to roll out two extra periods in June and August. Sellers can register for the session on June 25 here.
“Our collaboration with Amazon World Promoting will encourage SMEs to leverage Amazon’s world presence and showcase their services and products to prospects internationally,” stated Mohd Mustafa Abdul Aziz, chief government officer (CEO) of Matrade.
“This programme ensures SMEs stay resilient throughout this difficult occasions as export income generated will profit the beneficiaries throughout the export provide chain.”
“Amazon hopes to assist Malaysian sellers to begin exporting or rising their present export enterprise, helping them in rising their presence in cross-border e-commerce,” stated Bernard Tay, head of Amazon World Promoting in Southeast Asia.
“We’re dedicated to creating exports and cross-border e-commerce simpler for Malaysian companies to empower them to faucet into their full potential.”
Assist by eTRADE
The eTRADE Programme 2.0 is an enhancement of the eTRADE Programme underneath the 11the Malaysia Plan (2016-2020) geared toward accelerating exports by way of sustained participation in cross-border e-commerce channels.
This enhanced programme will present assist to SMEs which can be already doing e-commerce, resembling by digital advertising and marketing and e-commerce-related trainings that may assist them to develop to the subsequent stage, Matrade stated.
Globally, Matrade stated greater than 1.9 million SMEs promote on Amazon’s on-line shops, making up near 60% of Amazon’s retail gross sales.
By way of Amazon World Promoting, firms curious about promoting cross-border on Amazon.sg and Amazon.com can faucet into Amazon’s experience by its suite of vendor sources and consultations to hone their e-commerce capabilities and seize new enterprise alternatives.
Natural Revival Sdn Bhd, one of many main natural and dietary complement producers in Malaysia underneath its Thomson model, was one of many firms that benefited from the eTRADE Programme 1.0. Again in 2020. The corporate used the facilitation programme to interact Malaysia-based e-commerce enabler, Axis Group, and helped them handle their world enterprise on Amazon.
Utilizing logistics and customer support sources resembling Fulfilment by Amazon (FBA), Matrade claimed the corporate was capable of purchase new worldwide prospects and develop their enterprise in the US. Constructing on their encouraging cross-border expertise, it plans to develop to the Amazon Singapore retailer subsequent.