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GenTech to acquire sports nutrition bar brand | 2021-06-14

nickymay by nickymay
June 14, 2021
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GenTech to acquire sports nutrition bar brand | 2021-06-14
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WHEAT RIDGE, COLO. — GenTech Holdings, Inc., an rising participant within the high-end premium espresso and practical meals classes, has reached an settlement to accumulate NxtBar, LLC, a Charlotte, NC-based maker of paleo- and keto-friendly vitamin bars. Monetary phrases of the transaction weren’t disclosed.

NxtBar’s merchandise are low-sugar, low-carb, keto-friendly, paleo-friendly, non-GMO and gluten-free, containing lower than 2 grams of sugar per serving. The bars can be found in eight flavors, together with chocolate peanut butter, chocolate coconut, cookie dough, lemon pound cake, vanilla almond butter, cookies and cream, oatmeal chocolate chip and banana nut bread.

As soon as the acquisition is finalized, GenTech stated it plans to broaden NxtBar’s presence into GNC, Walmart.com, Amazon.com, TruNorth (Canada) and the corporate’s in depth community of greater than 2,000 different brick-and-mortar places throughout the US.

“We proceed to execute on a profitable, high-growth roll-up technique in our SinFit branded phase,” stated Leonard Armenta, president of GenTech and chief government officer of SinFit Vitamin. “The NxtBar acquisition follows our acquisition of Yourganics final quarter, and we’re working towards two additional strategic strikes which have robust implications for our twin targets of accelerating SinFit income progress and diversifying our product choices within the sports activities vitamin house.”

GenTech launched a high-end espresso subscription service in early 2020 referred to as Secret Javas and later final summer season acquired SinFit Vitamin, a practical meals model bought in additional than 2,500 GNC places in North America and over 10,000 world bodily and e-commerce shops throughout greater than 10 nations around the globe.

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