From The Hustle
Cue “Eye of the Tiger.” At-home boxing startup Liteboxer (how have we not heard of this?) scored $20m in funding to get its machine in entrance of extra prospects, per TechCrunch.
Liteboxer is a freestanding defend with 6 targets that mild as much as present you when and the place to punch. Hits are timed to music, and boxers are scored on accuracy and power.
The system retails for ~$1.5k, whereas a $29/month subscription consists of exercises with Liteboxer trainers.
We all know what you’re pondering…
… Peloton for boxing. And truthfully, why not?
From March to October of 2020, house health income doubled to $2.3B vs. the earlier yr. Over the similar span, treadmill gross sales spiked 135% whereas stationary bike gross sales had been up 3x.
- Peloton itself noticed sales growth of 232% throughout shutdowns.
- Energy coach Tonal’s gross sales grew 8x+ in 2020. It simply raised $250m in March, bringing its valuation to $1.6B.
- VR health app Supernatural, the place gamers blast targets in scenic areas, noticed subscriptions ($19/month) double after Quest 2 launched final fall.
However what occurs now that gyms are again?
A New Shopper and Coefficient Capital survey found 76% of People began figuring out extra at house in 2020, and 66% most well-liked it.
Analysts told The Washington Publish that folks will probably preserve utilizing the tools and routines they’ve invested in, however will search out gyms for social experiences.
Likewise, health execs who spoke to The Wall Road Journal predict exercisers — like staff — will go hybrid, splitting their sweat between the gymnasium and residential.
TBH, at-home boxing might be extra thrilling than that winnerless Mayweather vs. Paul battle.