Fridays in City continues to evolve with support of Pokemon Go

Companies in Brisbane’s metropolis centre can stay up for a lift in exercise through the subsequent three weeks of the Property Council’s Fridays within the Metropolis marketing campaign with Niantic Labs, who develop video games reminiscent of Pokémon GO, throwing their assist behind the marketing campaign.

Gamers of the augmented actuality video games Pokémon GO and Harry Potter: Wizards Unite will probably be drawn into the town to battle different gamers and accumulate distinctive gadgets at 5 designated Fridays within the Metropolis places.

The Property Council’s incoming Queensland Govt Director, Jen Williams, defined that the assist of Niantic Labs was a novel approach of accelerating CBD foot visitors and would finally profit CBD retailers who had been struggling for the reason that COVID pandemic.

“We all know video games reminiscent of Pokémon GO can entice massive crowds of individuals to particular places, so why not draw them into the CBD the place they’ll assist companies which have struggled for the reason that pandemic?” Ms Williams stated.

“Fridays within the Metropolis is all about reminding individuals why the town is a good place to go to, and that’s precisely what this partnership with Niantic Labs will do.

“We’ve organised 5 distinctive recreation places to be arrange within the Brisbane CBD the place gamers will have the ability to discover uncommon gadgets, battle one another, after which hopefully pause to get a chew to eat or cease off for a drink with associates.

“Niantic Labs will even be partnering with small CBD retailers through the Pokémon GO and Harry Potter: Wizards Unite app to provide these companies a much-needed increase.

“CBD retailers used to have the ability to depend on the regular footfall of workplace employees, nonetheless, with do business from home now extra widespread, employees are merely not coming into the workplace in the identical type of numbers that they did pre-pandemic- notably on Fridays.

“The Property Council’s most up-to-date workplace occupancy knowledge reveals {that a} lack of workplace employees stays the important thing problem for our cities and the lacking piece in our broader financial restoration.

“Brisbane’s CBD workplace occupancy sits at simply 70 per cent of the place it was pre-pandemic and has remained at this degree for the final six months.

“Final week the Prime Minister urged all Australians to return to work and there’s broad acknowledgment from Authorities that we can’t embark on a fully-fledged financial restoration with out restarting our cities, which have at all times been the engine rooms of our economic system.

“Working with Niantic Labs is simply one of many some ways the Property Council is trying to breathe life again into our CBD as a part of our Fridays within the Metropolis marketing campaign.

“There are additionally quite a few meals and beverage offers, retail choices, present vouchers, and a spread of different giveaways.

“I might strongly encourage everybody to go to the Fridays within the Metropolis web site to see all of the provides and incentives accessible every Friday as there’s something for everybody,” Ms Williams stated.